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Link Building Guide for Beginners

This Link Building Guide breaks down everything you need to know about link building.

What is link building? It can seem like an impenetrable concept for those just learning about Search Engine Optimization. What is the point of it? Where do you begin? Why does it matter? Knowing how to build quality links and use your resources in the best way possible is essential if you want to succeed as an online marketer. This Link Building Guide breaks down everything you need to know about link building in an easy-to-understand manner to learn more about this complex topic.


Link building is a powerful tool for improving your rankings in search engines, but it can be challenging to get started. There are many potential places to acquire backlinks, and we will review them below. It would be best if you used these strategies with on-page SEO tactics, such as optimizing your keyword placement and ensuring you have strong copywriting skills (see our previous post). Good link building takes time; while they do not guarantee high search engine rankings, helpful links will undoubtedly improve your page rank. You might find that some of these strategies work better than others depending on your industry or niche your website operates within—there is no one magic bullet for link acquisition! Try out each method and see what works best for you. This guide is intended for beginners who want to get their foot in the door with their first backlink campaigns.

Part 1 – Introduction to Link Building

First, let us first get to know link building a little better. If you already understand what it is and how it is done, please skip ahead! A link-building campaign improves search engine rankings by increasing the number of inbound links from other relevant sites. This can help increase traffic from target audiences or industry competitors. Link-building strategies include guest posting, content marketing, and link baiting. In part 1, we will look at these strategies and their success rates within Google. You might want to bookmark our guide and return it when you need a refresher on how each process works and its pros/cons.
Part 2 – On-Site Optimization: If your SEO efforts have included off-site activities such as creating excellent quality content, making solid social media connections with influencers, commenting on forums, and so forth, it makes sense to ensure that your website is doing well. Everything is possible for SEO too.

Part 2 – Getting Down to The Basics of Link Building

You have read a lot of SEO blogs and forums, listened to many gurus speak at conferences, and made well over thirty spreadsheets detailing every keyword in your niche. You now have a list of potential keywords that you know are valuable—but how do you rank on them? This is where link building comes into play! Link building is the online marketing strategy that allows users and search engines to find you; without it, you will never appear anywhere near page one for any relevant keywords. It is also said to be one of the easiest ways for Google (and other search engines) to determine if a website has link authority or not—that is, how much trust should it bestow upon certain pages on its engine? Overall, having many links pointing to your site tells Google that people like what you are doing enough to point others toward it. So, let us get started: The most obvious way of building backlinks is through writing articles or guides and sending an author bio link back to your site at the end. If someone likes your content so much that they want to share it with their friends and followers, they might throw you a link! But how does Google know which links count? That is easy: whether something can pass PageRank lies entirely in whether there is the real-world value behind it. There is no real-world value if someone does not respect what you write enough to include a link to your content within their posts.

Part 3 – How to Analyze Competitor Backlinks

A Comprehensive Guide Link Building Is Easy, Right? Just Write Some Relevant Content, and. Boom! You are Going to Rank #1 On Google. Well, That Was the Plan Anyway. So What Went Wrong? Maybe You Did Not Get Those Links You Wanted. Maybe Your Page Authority Was Not Enough to Hold Off Your Competitors Who Have Been Competing for This Niche for Years. So many Things Can Go Wrong During a Link Building Campaign, but There are Ways of Solving these Problems – Or At Least Increasing Your Odds of Success. One Way is By Analyzing Your Competitor’s Backlinks. By How They Build Their Backlinks, We Can Find Techniques that Work or Techniques that Do not Work – And Implement Them Ourselves! So if you want to get links from authoritative sites on your niche without breaking a sweat, read on. Part 3 – Analysis Methods: 1- Top 10 Tools: No one has time to go through every link from every website manually; luckily, there are tools available that simplify things by parsing out only the valuable information. These top ten tools have proven themselves repeatedly and have become industry standards in backlink analysis. Free / Paid Price Site Rank Checker, SEMRush, Open Site Explorer, Ahrefs Link Diagnosis, Web CEO, Majestic, Moz, SpyFu, BrightEdge 2- Manual Analysis: Sure, the automated analysis will always be around, but if you want complete control over what gets analyzed then the manual calculation is going to be your best option.

Part 4 – Review the Google Guidelines on Link Building

Google wants you to have external links on your site. They are a sign of authority that confirms you are an expert in your space, and people can trust your recommendation. The key is to do it naturally and use relevant resources from trustworthy sites. The best way to build solid and natural links is by being genuine and producing quality content for audiences who might be interested in those topics. Link building should be part of every SEO campaign to bring value to both you and your audience—not simply as an end unto itself. Quote our friends at Authority Labs: SEO without link building is like dressing up to walk home. There are specific guidelines Google has put forth on how link-building should be done so that you do not become another spammed-out internet ne’er-do-well.

Part 5 – Different Types of Backlinks and Where to Get Them

Many consider backlinks one of (if not) THE most important aspects of SEO. One simple reason is that Google uses backlinks to determine a page’s importance. Therefore, having numerous backlinks from reputable sites increases your chance of ranking well for your target keywords. This guide will cover five distinct types of links, where to get them, and why you should be getting them if you are not already! Part 6 – Guest Posting Is Still a Viable Link Building Strategy: Every expert has moved away from guest posting in 2016. Whether or not guest posting was dead depended on who you ask, but it certainly seemed like there was a shift away from relying on guest posting campaigns toward organic link-building tactics instead. However, guest posting is not gone just yet; it is still an effective strategy when used correctly. Part 7 – Everything You Need to Know About Content Marketing: Content marketing is snowballing these days because so many benefits and results come along with it. When done right, It is a fantastic way to reach new audiences while also reaching those who have already engaged with your brand or products. Links are also a natural result of content marketing. So, what do you need to know about content marketing? Let us find out below!


Link building is essential to SEO, but you can be penalized if you do it wrong. Many things should be kept in mind when building links to your website. Read on to learn more about how link building can benefit your business and why getting your links created by a professional company. Also, remember that there are some cases where people have built wrong links fast, but you will never see those people last long because they are constantly hit with penalties first. Some do not even know they have been penalized until they try to work with new clients, and suddenly no one wants anything to do with them because everyone has seen what happened before. Finally, it would help if you remembered that everything involves risk, so make sure you approach link building from a safe angle or hire someone who does it for you. Doing it yourself may save money in the short term, but nothing costs more than not using quality service providers. And if something does happen later as a penalty, then hiring someone to fix the problem will be much more expensive than having a trusted expert start with low-cost foundation work. These reasons are why companies like Ignite Visibility use initiative-taking strategies, which decrease their chances of penalty significantly, along with advanced techniques that give them power over their competition while still operating as White Hat marketers.