How Does Local SEO Help to Grow Small Businesses? Local SEO Rhode Island, or search engine optimization, is the primary tool customers connect with local businesses. What do we mean by primary? One recent study found that 97 percent of search engine users depend on the internet to find local businesses.
In light of that, can your local business afford not to have an established web presence? We contend no. This article will show you how upping your local game will help. Read on to learn more about local SEO.
Local SEO Helps You Register, In Local Searches
Optimizing locally is essential for any business that depends on local presence and customers. Choose a mixture of keywords that incorporate your expertise with your geographic location.
Step outside the box when planning your content as well. You can get as specific as you want. Many of the savvier SMBs are even optimizing to particular neighborhoods. However, you can never drill too profoundly for local SEO.
Expands Your Geographic Footprint
Another way that local search engine optimization helps grow your business is by expanding your geographic footprint. Instead of thinking in terms of your community alone, think in terms of daytime traffic.
That is targets surrounding communities and counties. As more people in the area need your services, you will become recognizable to all these different groups of people.
Attracts Quality Leads
Local SEO RI aids the expansion of your business through more than just a geographic pull. It attracts a higher quality of leads because you can tap into what people in your area are looking for.
Study after study has shown that local searches are motivated searches. They consist of people already familiar enough with your vertical that they’re ready to buy or expand their knowledge when they enter their first inquiry.
A web presence that connects with their searches and moves you to the top of results lends instant credibility. But, of course, you have to ensure you’ve got the content to back it.
Small business growth depends on converting these qualified leads into sales or revenue. The highly motivated nature of the local search market naturally grows into conversion. At least, it does if your content is consistent and relevant to what they’re looking for.
Boosts Organic Traffic
Organic traffic is the best kind. That’s because you don’t have to do anything special for it beyond what you’re already doing. You get to stay connected and find a new audience based on authority.
Of course, organic traffic doesn’t grow on trees. So you have to do something to earn it. But it doesn’t require as much technical knowledge as it does inside your market or industry. In short, it’s a way to get rewarded for doing what you love.
Improves Visibility Across Multiple Platforms
Local searches on platforms like Google, Bing, and Yahoo benefit more than just the search engines themselves. While these companies keep their ranking factors proprietary, for the most part, it’s widely known and accepted that performing well on one tends to boost your visibility elsewhere.
That includes local directories and social networks. And if your local search game is improving your status, it creates a circle of growth that only fuels your overall success.
Saves Advertising Dollars
Controlling expenses is an essential part of small business development. The last thing you want is to throw ad dollars after an expensive campaign when it’s unnecessary.
Local SEO Rhode Island allows you to see the types of content performing well. As a result, it helps you to better target your advertising dollars toward what’s already completing well organically.
Promotes Feedback From Your Customers
The better your local SEO, the greater likelihood you’ll start getting reviews and testimonials. Of course, being “out there” more also increases the possibility of taking on public criticism.
However, any feedback is good feedback compared to obscurity. And it’s always possible to turn negative interactions into positives by approaching an “off” comment, concern, or experience.
Makes You More Visible In The Community
Your local search game will make you more visible in the community. That’s because virtually everyone searches the internet before making a buying decision.
In other words, your community is already online searching for products and services like yours that meet their needs. Winning a top position increases the likelihood of people remembering and talking about you offline.
3 Quick Steps to Get Going
You don’t have to be a marketing expert to get going. However, it would be best if you had a core competency and the desire to help others.
It also helps commit yourself to become a great corporate citizen within your geographical footprint. Here are some other quick tips that you can employ.
Tailor Content to Local Keywords
A robust marketing strategy that includes local SEO is key to finding success. While there is more to it than simply creating localized content, that’s an excellent place to start. A fantastic formula to use is to combine your expertise with your area.
For example, a plumber in Birmingham, Alabama, might target “plumbing services in Birmingham” and drill down into suburbs and communities from there. Find ways to place it into your copy and tags as you go.
Claim Your Digital Footprint
Your website is where you want to drive traffic ultimately. That’s seldom where it originates, however.
That’s why you’ll want to claim your business name, address, phone number, and other contact information on each relevant business directory and social network you plan to use. Then, ensure the branding aligns across every platform to better inform web crawlers.
Build Relationships With Other Local Businesses
Another helpful tip for local content optimization is working with other businesses with which you may have relationships. For example, if you’re a member of your local chamber of commerce, you could reach out to several companies and see how you can cross-promote one another.
That might mean guest blogging, sharing backlinks, or cooperating on cornerstone content. Of course, good old-fashioned relationship-building can also inject life into your digital marketing.
Think Local With Your Digital Marketing Game
Mastering local SEO is one of the simplest and most effective ways to beat your competition. What helps is that most SMBs are not doing it as effectively as possible.
You can stand out by prioritizing it, and Rhode Island Digital Marketing is here to help you do that. So contact us today to get your local campaign started on the right foot.