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Digital Marketing for Startups:

5 Must-Have Strategies for Your New Business

Are you looking for ways to make your Rhode Island company stand out from the crowd? Do you wish there was a way to hit the ground running with your startup’s digital marketing plan? If so, then you need to learn all that you can about digital marketing for startups. 

Doing so can help you make the most of your time and money, regardless of how big or small the budget might be. All you’re looking for is a higher return on your investment.

See below for an in-depth guide on the essential marketing strategies you need to have in place to see success with your new business. 

1. Local SEO

Put yourself in your customers’ shoes for a moment. Maybe you’re looking for a new restaurant to try in your neck of the woods. Perhaps you have a pest problem and need a pest control company to help you out.

Whatever the case might be, most customers will pull up Google and search for something along the lines of “restaurants near me” or “pest control near me.” 

Once you type that in, many different Google My Business profiles show up to enlighten you about the best local spots/companies. These feature customer reviews, the company’s address, their hours of operation, service options, questions & answers, and even an order online feature!

This is all part of what’s become known as local SEO, and it’s an integral part of the digital marketing pie. However, before you can become an international sensation, you have to take care of the people within your community.

Local SEO helps your community members to have immediate access to your brand. They can get caught up to speed on what your startup is, why it’s great, where they can find you, how they can order your services, and who you are (and why you should be trusted).

To grow this part of your brand, be sure to team up with a local SEO specialist service. We can help you maximize the customers within your neighborhood.

2. Generate Buyer Personas

Can you clearly define the type of people that would be interested in your products/services? Unfortunately, most startups think they need to open their doors before understanding the type of people that would flock to their product.

However, we’re here to tell you that you can understand your target market well before gaining your first client. How? By creating buyer personas with your team.

Buyer personas are avatars that you make in your head. You work through different details about the customer such as:

  • What do they do for a living?
  • How old are they?
  • Where (on the internet) would you find them? (EX: LinkedIn, Facebook, Instagram, etc.)
  • What are some of their biggest pain points?
  • Who do they hang out with? (friends, spouse, children, etc.)
  • Where do they go to get information? 
  • What kind of brands resonates with them? Why?
  • What are some of their personal goals? 
  • What do they value in the companies that they pay?
  • What is their budget?

These are just the tip of the iceberg, but they will all help you understand the type of clients your SEO strategies are focusing on.

3. Link Building

Here’s the goal that Google has as the world’s largest search engine: connect its users with the most valuable brands on any given subject.

How does a company become “helpful” in Google’s eyes? What separates one website from another when they’re crawling these sites? There are a lot of different factors that they look for, but ultimately, they want to see that you’re producing high-quality content with reliable sources. 

That’s why it’s essential to have a healthy dose of internal and external links on your site. In addition, if you use links to other trusted sites in your content, it bodes well for your brand’s SEO initiatives.

Make sure to prioritize links back to your website as well! These can help you build a strong spider-web (for lack of a better term) that creates passive marketing funnels for your company.

4. Email Marketing

In a digital marketplace that features the sexy appeal of social media, it’s easy to forget about one of the most successful forms of digital marketing: email marketing.

If you aren’t going to get your customer’s credit card information, getting their email address is the next best thing. It allows you to build a firm connection with your prospects and customers, update them on new products, fill them with promotions, and so forth.

Using a solid email marketing plan, your startup can capitalize on every customer it gets. Since over half of a company’s profits are usually from repeat customers, your email marketing campaigns will help you grow your revenue in no time.

5. Appeal to the Analytics

So much information is out there for you today. You can start a Google Analytics account right now for free. 

Not using data and insight on your website is like trying to sell a car without knowing the details of its year, make, or model. Be sure to prioritize the analytics and find what’s working (and not working) for your site.

You can alter your site to appeal to your customers and increase your sales conversions using this information.

Use These Tips on Digital Marketing for Startups Today

Now that you have seen an in-depth guide on all the best strategies for digital marketing for startups make sure to use these wisely.

Take the time to read this blog article for more information on why you need an online presence for your small business. Then, be sure to reach out to us and get started on your new digital marketing plan.